Licensing as a business is one of the fastest growing businesses.
New industries and new business models continue to be developed, while some more traditional models are also renewed with new ideas and regulatory developments. Advanced IP Licensing Academy is a part of the program of the IPR Summer School of the IPR University Center. This part of the program is targeted to practitioners and academics with a focus on the latest developments in the licensing world.
In this year´s Academy, the participants will explore the latest developments and the hottest trends. The Academy will give a broad overview about licensing business models. The working method for this year’s academy is focused on dialogue – we will have a number of interesting panels. We are presenting both well-known speakers and rising stars, experienced practitioners and fresh thinkers. The combination will allow the participants to gain a very broad coverage of multiple topics, and an in-depth view of key questions.
9.00 – 9.15 Opening words
9.15 – 10.30 IPR Due Diligence in M&A activities
Due diligence in M&A context is an art of its own. The practices and needs vary but certain fundamentals are the same. The panel discusses the latest trends, practices and experiences.
Chairman: Director, IP Business Development Roberto Castagno, Nokia Technologies
Partner Eric Cronstedt, Cerca Trova Advisors, Helsinki
Partner Johanna Lilja, Roschier Attorneys Ltd.
10.30 – 10.45 Coffee
10.45 – 11.45 Trademark licensing
Trademark licensing may generate a lot of visibility and attention. How should one balance between the good governance of the license agreement, and generation is the highest amount of attention.
Chairman: IP Lawyer Karri Puustinen, Berggren
COO Risto Voutilainen, Finlayson Oy
Director Kati Uusi-Rauva, AGMa ry
11.45 – 12.30 Lunch
12.30 – 13.45 Unwired planet and its impact on licensing law
In the UK, the court will hand out a decision in Unwired Planet vs. Huawei in early April. It is another step to define the concept of FRAND licensing in the context of standards. What is it all about and what is the potential impact of the decision?
Chairman: Partner Niklas Östman, Roschier Attorneys
VP of Intellectual Property Erkki Yli-Juuti, SSH Communications Oyj
Director of Licensing Robert Gray, Nokia Corporation
13.45 – 15.00 The role of regulators in developing licensing law
Regulators have taken an active role in shaping the licensing world, whether it is about the activities in the U.S., Europe, Korea or China. Where are we in finding the balance between the regulation of misbehavior and freedom of contract?
Chairman: Partner Trevor Soames, Quinn Emanuel Urquhart & Sullivan LLP
Senior Vice President Fabian Gonell, Qualcomm
Vice President of IPR Policy and Communication at IPR & Licensing Monica Magnusson, Ericsson
15.00 – 15.15 Coffee
15.15 – 16.15 Fashion licensing
In the world of fashion, licensing as a business model is well-established and continuously evolving. The panel discussed the latest trends.
Chairman: President of the Finnish Fashion Law Association Heidi Härkönen
Managing director Heikki Laaninen, 5th Wave Brands
Associate Emilia Lasanen, Krogerus Attorneys Ltd., board member of the Finnish Fashion Law Association
Legal counsel Saila Löfström, Rovio, Board member of the Finnish Fashion Law Association
9.00 – 10.15 Start-ups and IPR
Start-up companies have a diverse approach to intellectual property. Some companies feel that investing into assets make them slow, whereas without assets it is difficult to get investors or to plan for a successful exit. How to get the right balance?
Chairman: Partner, Head of IP (Finland) Ella Mikkola, Bird & Bird Attorneys Ltd.
Co-founder and Chief Scientist Anna Ronkainen, TrademarkNow
Legal Counsel Robert Hagelstam, Rovio Ltd
10.15 – 10.30 Coffee
10.30 – 12.00 New forms of licensing
Licensing practices are evolving, and new business models are generated. What are these latest models and the key drivers behind them. The panel will discuss this through the role of business development in the licensing business.
Conversation: Founder & CEO Giustino de Sanctis, Vectis, and
Vice President, Head of Patent Business, Ilkka Rahnasto, Nokia Corporation
12.00 – 13.00 Lunch
13.00 – 14.15 Unitary Patent and its impact
Unitary patent is about to come into force by late 2017 or early 2018. It will impact patenting practice, licensing and litigation. How do various stakeholders currently see its impact? What impact will Brexit have?
Chairman: Judge Jussi Karttunen, The Market Court
Director, IP Management, R&D and Technology Virpi Tognetty, Kemira
Partner Panu Siitonen, Hannes Snellman Attorneys Ltd.
Director (Patent Department), European Patent Attorney Folke Johansson, Papula-Nevinpat
14.15 – 14.45 Coffee
14.45 – 16.00 Perspectives on Intellectual Property
An interview with Fumihiko Moriya by Ilkka Rahnasto about global IP regime, about being an IP professional and about leadership in IP. Mr Moriya was a long time head of Intellectual Property for Sony Corporation in Japan.
The head of the Academy is Vice President, Head of Patent Business Ilkka Rahnasto, Nokia.
Please register for the seminar no later than 2 June 2017! Confirmation of the registration will be sent automatically upon receipt of the fully completed registration form. Cancellations before 2 June 2016. After this, 50% fee applies. Cancellations, changes and further information: firstname.lastname@example.org
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